Evaluation etiquette

A topic I have wanted to address for some time is teacher and speaker evaluations. I kept toying with the idea, but never acted upon it. Now is as good a time as any. I’m sure this post will resonate with educators and conference presenters, as well as other speakers.

As a nurse leader, I have had the opportunity to review many conference evaluations, including my own. As a teaching apprentice, I have become used to receiving quarterly student evaluations. Although most are positive and some are fairly constructive, there are always several that are downright mean. I’m not sure why members of the most trusted profession in the United States feel the need to anonymously bully their peers or superiors, but I see this as a trend.

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Two evaluations of presentations by me stick out like sore thumbs. The first came from an attendee of a major annual nursing conference. In presenting national legislation that supports teen pregnancy prevention programs, I spoke of a new law in California that prevents insurance companies from sending explanation-of-benefits (EOB) information to anyone other than the receiver of health care services. I observed that this was a great move for reducing teen pregnancy, because minors and young adults on parental insurance who consult a health care provider no longer have to be afraid their parents will be notified. In evaluating my presentation, one person wrote that he (or she) couldn’t wait until my 16-year-old daughter came home pregnant. I was devastated when I read this! How does advocating for reproductive health autonomy lead someone to wish such an unfortunate circumstance on my future children? Why would someone write something like that?

In another instance, a student wrote that I should be kept away from students because I made him (or her) sick. Again, what would cause someone to write something like this, especially since, in this case, I didn’t interact with the class enough to make anyone dislike me that much. What could I have possibly done that this graduate student was repulsed by my very presence? Not only was this comment hurtful, it made me wonder what kind of people we are preparing to care for those who are vulnerable?

I have seen or heard other inappropriate comments, including references to the presenter’s or instructor’s hairstyle, nail polish, and accent. Yes, someone actually commented on another person’s mispronunciation of a word! I still can’t believe some people are so petty.

If you’ve read enough of my other posts, you know I like to provide lists of action items to assist readers. Well, at this point, I thought it might be nice to remind you of a few important elements of properly written evaluations. Here goes.

Be constructive, not just critical.

If your comments won’t help the speaker become a better educator or presenter, keep them to yourself. Everyone who gives a presentation wants to do a good job, and most of us are open to constructive comments. Critical comments—especially those that refer to dress, style of hair, or pronunciation—are not only unwarranted, they are just plain mean.

Say about others what you would have them say about you.

We have all heard this advice in one form or another. Before commenting, stop and think, “How would I feel if someone were saying this about me?” Apart from the truly constructive comments I advocate above, if what you are preparing to write isn’t a comment you would want to receive, don’t write it. We are always representing our family, our employers, and the nursing profession. We should never act without considering those we represent. How would your employer feel if someone wrote about you what you have written about others? Keep these thoughts in mind the next time you fill out an evaluation.

Don’t write anonymously what you wouldn’t say directly.

Some people hide behind anonymity. It happens with social media, and it happens on evaluations. Just because your identity is concealed is not a good reason to write cruel remarks about someone. Maintain integrity even when commenting anonymously. After all, almost all evaluations—especially electronic ones—can be traced back to the author. Although many companies involved in processing evaluations won’t go to the lengths necessary to identify commenters, it can be done. So, when completing an evaluation, do so as if you are signing your name at the bottom of the page.

Put yourself in his or her shoes.

When completing evaluations, we should consider what it feels like to be evaluated. Giving a presentation requires a great deal of effort. Lecturing is no easy task. In addition to the preparation and travel time involved, a certain level of vulnerability comes with speaking in front of an audience. Imagine what that feels like. Then imagine, after giving your best effort, the horror of reading a comment that is completely devastating. Think of the embarrassment of knowing that what has been written about you is available for all of the organization’s top-level administrators to read. Imagine the confidence that needs to be rebuilt before you would be able to give another presentation, one that may very well be scheduled for the next week or even the next day. If we played these images in our minds prior to completing conference or classroom evaluations, we would be more kind with our comments.

It’s not about you.

This tip is not for evaluators, but those being evaluated. Unfortunately, the powerful impact of negative evaluations may discourage educators and other presenters from reading evaluations altogether. While I encourage my students and those who attend my conference presentations to complete their evaluations, I know many nursing colleagues who refuse to read them. After reading the negative comments that come with each set of evaluations, it’s easy to become disheartened. Even if there are only one or two nasty comments in a hundred, the mean, hurtful and negative comments are the ones that tend to stick with us. They are the ones we remember, the ones we dwell on. Still, try not to internalize them. They aren’t about you. Mean and inappropriate comments say more about the person who wrote them than they ever say about the person about whom they were written.

Wrapping it up

Evaluations are a necessary component of program assessment. It’s important that those involved in program development and members of curriculum committees receive meaningful feedback. Asking workshop attendees and students to provide that feedback is necessary to refine programs for better outcomes, but negative, unconstructive, and inappropriate comments are not helpful. Rather, they reveal the immaturity of certain attendees and students and, are not useful in making accurate assessments.

I hope I never see another nasty comment about a presentation or lecture I have given, but I know this is a big wish. More than anything, I want nursing students and fellow nurses to be compassionate with each other. I want us to be kind to one another. I’m not asking that we sugarcoat bad presentation styles or ineffective teaching, but we should be considerate in what we say. This isn’t too much to ask.

For Reflections on Nursing Leadership (RNL), published by the Honor Society of Nursing, Sigma Theta Tau International. Comments are moderated. Those that promote products or services will not be posted.